Improvely is an all-encompassing platform for click fraud detection and conversion monitoring for your online advertising on sites like Facebook, Twitter, Bing and Adwords.
It was created for anybody with a website, from beginning bloggers, to the large marketing agencies. If you want to make sure your advertising budget is being spent wisely, producing effective ads, this app can provide that answer for you.
It has become one of the most widely used and trusted click tracking apps available on the market. It is a powerful, user-friendly system that also provides landing page split testing and other affiliate marketing tools.
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How Does Improvely Work
First, it’s a web-based service that doesn’t require installation. It has tools to figure out where a website’s leads come from, as in social media ads, referral links, web search or paid search. Because of that, online marketers are able to easily test different marketing campaigns, affiliate programs or landing pages, with reduced costs.
As a subscriber, you login and you are able to take advantage of all the tools available with your subscription package. The setup process involves a copy and paste of a unique code into your website, plus a form to setup tracking links for your ads.
It will give you comprehensive data on metrics like, number of visits, cost, revenue, conversion and profit. There is link tracking for banners, text links, PPC, and emails as well. It will give you far more than simple conversion tracking.
There is click fraud prevention to protect all your campaigns, to ensure the click activity received is legitimate. Fraudulent clicking can end up costing a great deal of money, so being able to prevent that is valuable.
It works with Windows, Android, iPhone/iPad, Mac, web-based and Windows Mobile.
How is Improvely Support
They welcome questions and offer support through:
- Phone
- Live support online
- Training
- Tweets
What is the Cost
There are six subscription plans available. All the plans are billed monthly and all include a 14 day free trial.
- Freelancer: $29/month
- Up to 10,000 visits tracked
- One team member
- Track conversions and revenue
- Click fraud monitoring
- Built in A/B split testing
- Affiliate marketing tools
- Subscription cancellation anytime
- Startup: $79/month
- Up to 50,000 visits tracked
- Three team members
- All Freelancer features included
- Subscription cancellation anytime
- Small Agency: $149/month
- Up to 100,000 visits tracked
- Unlimited team members
- Sub accounts
- All Startup features included
- Subscription cancellation anytime
- Large Agency: $299/month
- Up to 250,000 visits tracked
- Unlimited team members
- Unlimited Sub accounts
- 12 months data retention
- White label reporting
- All Small Agency features included
- Subscription cancellation anytime
- Large Agency 500: $599/month
- Up to 500,000 visits tracked
- Unlimited team members
- Unlimited sub accounts
- All Large Agency features included
- Subscription cancellation anytime
- Large Agency 1M – $899/month
- Up to 1,000,000 visits tracked
- Unlimited team members
- All Large Agency 500 features included
- Subscription cancellation anytime
You can also call for a specific quote to fit any business need.
There is no minimum commitment with the 14day free trial and you can cancel at any time.
FINAL THOUGHTS
There is good reason that Improvely is a widely used software platform to understand marketing campaign effectiveness. The provide a lot of information in an easy to use application. They are also continually updating their tools and reports to improve your marketing results, without having to purchase upgrades or newer versions. Take a look at it.
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