So, your affiliate marketing training has told you that content is king and that more is better. How do you turn your writing efforts into money?
All affiliate marketing training tells you to pick a niche that you have an interest in because it will be easier to write about what you know or what you like.
However, I discovered that just writing quality content about a niche might not be enough to actually monetize the site. You have to also write about the niche in a way that gives your visitor some sort of value or incentive for them to stay on.
There are basically 5 different post types that work well to bring traffic to an affiliate marketing site. I definitely saw more traffic to my own site when I added the different types of posts. Looking at different affiliate marketing sites, you notice the site menus categorize certain post types. It wasn’t until I focused my writing efforts to a few specific types, that I was able to see more return for my efforts.
Top affiliate marketing sites, use the following posts to pull site visitors, no matter what niche they’re working with. Consider adding a few of the following categories as a way to provide value for your visitors.
1) PRODUCT REVIEW
This is probably one of the most popular post types that affiliate marketers like to use. As you might guess, it involves sharing your thoughts on a particular product.
You want to tell your reader what you liked or didn’t like, what worked or didn’t work, and so forth, and basically let them know what your experience is with the product.
Because of the developed trust with your reader, they will respect your opinion and consider the product, via your link.
It doesn’t matter if it’s a positive or negative review, both will build that trust to have them return for another review. If you write a positive review, you’ll hopefully get the affiliate sale right then. However, if it’s a negative review, you probably wouldn’t get an immediate affiliate sale, but you are providing appreciated value. In terms of pointing out scams, negative reviews are great!
The reader will get into a habit of checking anything you review because, in their eyes, you are honest enough to give a bad review. Keep in mind, if you do a negative review on something, you can attempt to direct them to another affiliated product.
When doing a review, be as detailed as possible, in order to provide good information and value.
2) PRODUCT COMPARISON
In the same vein as a product review, a comparison post, gives your opinion of 2 or more similar products. You let the reader decide which would be better for them. What’s good about comparisons, is that the visitor is probably ready to buy. After considering your comparison, they can make their purchase from your affiliate link.
Comparisons work because of the convenience for the reader to look at different product information in one place.
It’s also great to compare products when you are affiliated with each one. So, as you make the comparison, no matter which product the reader decides on, you’ll make an affiliate sale. In such a case, you would clearly want to favor the product with the highest commission if at all possible.
The effectiveness of comparison posts boils down to the fact of what people do searches on. Most searches are based on comparative words, such as, “best”, “which is better” and so on. Therefore, using phrases like those would be good SEO optimization, bringing that desired traffic to your website.
Keep in mind, every industry utilizes some sort of service or tools designed to help those within that industry. If you can list those tools to help your readers understand what’s available, you will be providing them value. As mentioned earlier, value is what visitors are looking and hoping for when coming to a particular website.
Making a list of things within the niche will give your visitor value, while also providing you the opportunity of affiliate sales by including affiliated products within the list. Just don’t overdo it with a bunch of affiliate links.
You want to provide a list of what’s available, and why the particular items are useful. Consider this post for instance!
4) RESOURCE PAGE
While a resource page is not actually a blog post, the idea is to blog about those items featured on your resource page. You should want to update the page every now and then, as a way to increase your affiliate sales.
Several top affiliate marketers, like Pat Flynn of SPI, readily admit that having a resource page on their site provides for a large percentage of their affiliate sales. That page should show the products that have helped you, saved you time, saved you money and basically have gotten you to the level you are.
They do recommend that you list products or tools that you have actually used, to add credibility.
5) TUTORIALS/HOW TO’S
A “how to” post is effective because you are providing an answer of how to do something. In essence, they can be about anything related to your niche.
Your goal would be to include an affiliate link to something associated within that “how to” activity.
As you write a “how to” or “tutorial” post that teaches something, think about your related affiliate products that can be used and link to them.
As an affiliate marketer, you want people to come to your website on a regular basis. So, creating the types of posts that will do that should be something you seriously think about. It doesn’t matter what your niche is, if you incorporate the above types of posts, you will begin to retain the traffic that will generate your desired affiliate sales.
Fortunately, they are not difficult to create, nor do they require you to become some sort of salesperson. Your objective to create quality content can still be maintained, but in such a way as to truly provide value to your audience and give you a better chance to earn a little extra income. They can be done with any niche.
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