Are Keywords Important for Content

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When writing content for your blog or website, keep in mind the question, Are keywords important for content?  Keyword research is what will tell you how to connect to your audience. 

What is Keyword Research

According to Wikipedia, keyword research is defined as a practice search engine optimization professionals use to find and research alternative search terms that people enter into search engines, while looking for a similar subject.  Wow, that’s a mouthful! What it means in a nutshell is to identify popular words and/or phrases people enter into search engines. If you, as an online marketer, knowing the word or phrase people use most to search for your particular product or service, you can use that information to “optimize” your site for search engines to find and display your website to the searcher.

Keyword research is not just about determining how many searches a particular word or phrase has, it’s also about learning how many different ways people will search for a specific topic or idea. You can use that information to decide the content for your next post.  It will allow you to better target your desired audience, those that will hopefully convert into money for you.  Any affiliate marketing program will drill into your head the importance of quality content to drive traffic to your site.

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When to Keyword Research

Because keyword research ultimately helps you decide what to write about, it should be done as often as you develop content.  It should not be a one-time effort sort of thing.  The way people search is a fluid and ever-changing thing and you want to make sure you are on top of that information because it can make the difference in someone finding your site or not.

Keyword Tools

Are there tools out there that can help with keyword research?  Of course! There are several tools that will give you details such as, popularity, 1st page rankability, related suggested keywords, competition ranking and more.  Here is a list of free tools to check out:

  • Google Adwords: Keyword Planner
  • Keyword Explorer
  • Rank Tracker
  • AnswerthePublic
  • Google Trends

All of these are quite simple and free to use and understand.  I personally use JAAXY and I have included below a free search for you to sample this tool:


Keyword research is definitely one of the most important tasks for an online marketer. Making sure you have a great keyword or keywords in all of your content, is what will drive that targeted traffic to your site. 

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