Selecting A Blog Niche

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So you decided to start a blog for profit.  Great idea…what’s next?


Probably what bogs down most people is trying to figure out what the blog should be about.  As I’ve stated before, a blog can be about anything.  It shouldn’t be that hard of a decision in reality. What makes the decision difficult is that if you try blogging about something not too many people are interested in, it would be hard to consider the blog successful.

If you start by thinking about why someone would what to read your blog, about whatever, you have to think that they’re looking to answer a question, solve a problem, or improve their knowledge on a subject.  Everybody knows you can learn about anything on the internet.

That explains the increase in popularity of niche blogs.  People are willing to keep coming back to a blog that keeps them informed and entertained.  Just by definition, a niche blog shapes your target audience, and that’s what develops the following you want.

How Do You Find Your Niche?

If you pick something you like and have a passion for, you’ll make it fun for you and your reader.

According to true blogging experts, passion is what makes a good blog stand out.  As a blogger, you will probably put more time and effort into your blog if you truly like what you’re talking about.  Your ideas will flow more freely and more often and you’ll keep it going for a longer period of time because it’s something you love to talk about.  Your  avid followers are going to trust what you say because they will feel that passion from you.

Not that you can’t do it, but if you choose a particular niche because it seems profitable, it will probably be an uphill climb for you.  Think about this, if you’re reading this article now, you’re probably looking to change your job.  You’re at your particular job because it pays your bills.  Doing something purely for the money is usually not satisfying enough to want to do for a long period of time…get it?

Blogging for profit should be interesting and enjoyable if you want it to work.  Also, readers will be able to tell if you’re knowledgeable about a certain subject, and if you’re trying to blog about something you don’t know, why would they want to read your blog?

Discover Your Passion

There are many “How to find your passion” quizzes out there on the internet.  Let’s just say there are a few common questions they tell you to ask yourself to help you determine your passion.  I’m going to give you the common ones here:

  • What are your favorite topics to discuss?
  • What could you talk about for hours on end?
  • What are your talents?
  • What would you like to do if money wasn’t a concern?


Now hopefully, if you can honestly answer those questions, you should have thought about at least 3 or 4 interests of yours. If so, you should be able to come up with content to form a blog and continue with it.  If not, perhaps blogging is not your way to make money on the internet.

That doesn’t mean all is lost.  You can always look into making money by selling a product online.  Fortunately there are different ways to do that as well like, directly promoting a product, or affiliate marketing.


Pick a Spot in the Market

Since everything and anything is already out on the internet, whatever niche you decide to start a blog about, already has many blogs available for the reading. What you have to do is find that one little spot in the niche that has not been overly  examined or discussed.  That’s where you going to make your money with a particular niche.

The idea is to narrow your niche, aiming for a specific target audience within the niche.  In a broad example, if you’re going to blog about a specific activity, target either the beginners, the intermediate or the advanced participants and solve the problems associated with that particular level of commitment.  Remember, people read blogs for information relevant to their interests. 

Warning though, there has got to be a need in that part of the market for the blog to become successfully followed.


Final Thoughts

Blogging is an ever-growing online activity that many use for making money.  Determining the perfect niche for you is something you want to take time doing. 

Don’t rush in and pick something just because you heard it’s a money-maker.  If that’s the case, there’s probably too many blogs about it anyway.  It’s okay to take the time to “trash” some ideas, before picking the one that will work for you.

Pick something you already enjoy talking about or working with, because that will keep it interesting for you and your followers.  You’ll be able to grow your following because of credibility and thereby make it easy and enjoyable to earn an income from blogging.  As the saying goes, “Do what you love, and you’ll never work a day in your life.”  (Or something like that!) 


14 thoughts on “Selecting A Blog Niche”

  1. As you mentioned on your post, I decided to start a blog for profit, but it wasn’t easy coming up with a niche. At first, I was thinking about choosing a niche based on the profit, but I realize that it wasn’t easy as I thought. You have to write contents after content and if you are not interested in the niche that you picked, you are setting yourself to fail. This post made it very clear that you need to choose a niche based on you interest and passion if you want to succeed.

    • Exactly the point. A blog takes a lot of writing and if you’re not interested in the subject, it will be difficult to stay motivated to continue to write content on the subject. Good luck with your blog!

  2. I do agree that what one’s passion is the easiest thing to write because you love it, you enjoy it, and you may have the knowledge about it that you can share with others.

  3. Good advice. I would suggest that one way to discover if there is enough interest is to do some keyword research and see how many people are searching for the niche and to check out how much competition that is already there.

  4. Great points here – I have been blogging for a few months now, and still have some work today to get it refined even further. For me personally, it was a bit easier to start with my main focus and then see where things lead after writing a few posts. Thanks for the reminder that I need to complete that decision sooner rather than later!

  5. I think the main thing about choosing a niche to blog about is picking something you have a keen interest in as you are going to be writing about it daily meanwhile as you become established in the Search Engines, visitors are going to be messaging you via the comment section for advice, more info and help therefore it’s advisable to choose something you don’t mind talking about all day, like you mention.
    The only other requirement in my book is to come across helpful & informative and write like you are having a friendly conversation. The main tip I received when starting out is not to try & sell anything, people hate being sold to, just be helpful.
    All the best,

  6. Surely, choosing a right niche is most important thing to reach the success. After choosing a niche, we need to work very hard to develop that niche. It is a long road to go.


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